Criminal Content Examples

Our Referral System delivers big value for the small-firm price of $495/month:

Personalized

Everything we provide is branded with your name and contact information, and may be further personalized or customized. Simply tell us what changes are desired and we will make them.

Transparent

Everything we send in your name is also sent to you and anyone else you designate so that you and your team see exactly what goes out and when.

Strategic

Our president and chief strategist Kara Prior is always available to you for wide-ranging strategic marketing discussions. Learn from an expert other ways to improve your marketing results and obtain unbiased, sales-pitch-free advice on whether your other marketing dollars are being wisely spent.

Printed Handouts

Softcover book. Impress your most valuable appointments by displaying and distributing your professionally written, designed, and printed book.

Office booklets. Demonstrate your expertise and willingness to assist by making available to prospects your problem-targeted booklets. A complete list of the booklets available, with links to each, can be found in Content Samples.

Emailed to Past Clients and Contacts

Newsletter. Stay top-of-mind with this helpful and professional bimonthly newsletter sent to your list. You are welcome to supply articles about your big wins, firm developments, or other news. Several hard copies are also mailed to your office.

Office booklets. Demonstrate your expertise and willingness to assist by making available to prospects your problem-targeted booklets. A complete list of the booklets available, with links to each, can be found in Content Samples.

Postally mailed to prospective professional referral sources

Referral solicitation letters. We create a list of local mental health professionals and rehab centers, and begin contacting them.

Private marketing memos. We include with your outreach letters a series of marketing suggestions so your requests stand out as helpful from the very start of the prospective relationship.

Marketing tips newsletter. To remain top of mind with both active and promising referral sources, we send in your name a series of practical marketing tips aimed at professional practices.

Postally mailed to local attorneys in different specialties

Referral solicitation letters. We create a list of local attorneys likely to encounter recent arrestees and then we begin contacting those attorneys.

Booklet-sharing referral funnel. Our first letter from you offers to brand in the recipient’s name one of the 150 educational booklets in the Referral System collection. Responding attorneys are taken through a sophisticated sales funnel that collects email addresses and follows up with a nurturing series touting a referral alliance with you.

Marketing-book referral funnel. Our second letter from you offers an 80-page mini-book branded in your name entitled 33 Marketing Tactics Working at Small Law Firms. Again, interested attorneys are taken to and through a sales funnel that collects email addresses and follows up with a nurturing series touting a referral alliance with you.

Provided To Your Office

Referrals Tools and Techniques book. We begin our working relationship with a hard copy of our guidebook to obtaining more referrals.

Description of our coming efforts. The Referral book includes a month-by-month description of the referral-generation work we will be doing on your firm’s behalf.

“We appreciate referrals” stickers. The Referral book also contains a strip of stickers you can attach to outgoing documents.

Bimonthly referral tips and strategies. Every other month we send you 2-3 suggestions for further increasing your referrals beyond what our efforts are generating.

Web pages

Referral source page. For prospective referrers who want more information about you and how you handle referrals, we provide this personalized web page with response form.

Email Series

Nurturing series. Too many lawyers fail to follow up with prospects who don’t immediately sign up. This collection of 19 emails sent weekly will engage those prospects who may be shopping around, procrastinating, or are undecided about whether to take action. These practical and educational emails will demonstrate your expertise, show you are ready to help, and keep you top-of-mind.

Reassurance series. Is there a time gap between retention and when your new clients see work from your office? Let them know your team is on task and avoid buyer’s remorse with this collection of 10 emails that tells new clients what to expect, explains the work your office does, details the legal process that lies ahead, and gives them advice they can use post-representation.

Transparency and Availability

Monthly reporting. Every 30 days we send you a simple spreadsheet that details: prospect calls generated, referral inquiries received, positive reviews obtained, print materials provided, and emails sent, opened, and clicked-through.

Dedicated account manager. A knowledgeable team member sets up your account, brands your content, performs any customization requested, checks in with you monthly, and handles any specialized requests. You work with one person start-to-finish who is only an email or phone call away. Our system is done-for-you, not do-it-yourself, so your account manager handles all the work.

Build a Referral-Based Law Firm

145 pages of proven, use-them-today tips and tools
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