Newsletters
Stay top of mind with the people likely to send your next client
Most lawyers work incredibly hard to earn a client. Then the case closes, the file is archived, communication stops, and months pass.
The client who once trusted you cannot remember your name when a friend asks for a lawyer recommendation. The same thing happens with referral partners.
Newsletters solve that problem. They are one of the simplest and most effective ways to remain visible, useful, and referable.
That’s why Referral Amplifier+ includes two different newsletter systems:
- A newsletter for referral partners
- A newsletter for past clients
Each serves a different purpose.
For referral partners
Referral-partner newsletter
When communicating with referral partners, your objective is credibility.
You want attorneys and other professionals to think: “This lawyer knows what they’re doing.”
Like our LinkedIn posts on your behalf, our referral-partner newsletters provide engaging and memorable content that demonstrates your expertise:
- Interesting matters you’ve handled
- Challenges you’ve overcome
- Lessons you’ve learned
- Client experiences
- Practice insights
- Professional opinions
- Career stories
- Personal experiences that shaped your approach
The result is content that is interesting and persuasive, and gets read.
For past clients
Past-client newsletter
Life happens and your clients forget your name within months. A newsletter helps ensure that doesn’t happen.
Not another boring legal newsletter
One of the biggest mistakes lawyers make is sending legal articles to former clients.
Past clients are not interested in learning more about the legal issue they faced years ago. They’re interested in improving their lives.
That’s why our past-client newsletters combine specialty-related content with broader lifestyle topics that readers actually enjoy.
Depending on your practice area, topics might include:
- Financial wellness
- Saving money
- Health and wellness
- Family issues
- Personal development
- Community news
- Seasonal topics
- Interesting stories and insights
The objective is to remain welcome in their inbox, and keep you memorable long after the case ended.
Done for You
We handle everything
Most lawyers know they should send newsletters, but few have the time to create them consistently.
We do the work for you. Using the same monthly interview at which we uncover LinkedIn content, our attorney-editors create engaging stories. Then our production team takes over and designs the newsletter and schedules its emailing.
You receive the benefits of a professional newsletter without becoming a publisher.
Part of a complete referral system
Newsletters work best when combined with our other relationship-building activities:
- Introductions initiate new referral relationships
- LinkedIn increases visibility and memorability
- VIP books deepen relationships
- Newsletters keep the conversation going
Together, these tools create a referral-development system that helps ensure you remain memorable, visible, and referable long after the initial introduction or case concludes.
Schedule a consultation to learn how referral-partner and past-client newsletter, combined with the other elements in Referral Amplifier+ can strengthen your referral network and generate more repeat and referral opportunities.